## Overview The Boston Celtics are a historic professional basketball franchise based in Boston, Massachusetts, and compete in the National Basketball Association (NBA) as a member of the Eastern Conference’s Atlantic Division[3]. The team is one of the most storied in NBA history, renowned for its championship pedigree, passionate fan base, and contributions to the evolution of the sport. ## History and Key Achievements Founded in 1946, the Celtics quickly established themselves as a dominant force in basketball, particularly during the 1950s and 1960s under legendary coach Red Auerbach and center Bill Russell. The team won an unprecedented 11 championships in 13 years (1957–1969), setting a standard for excellence in professional sports. Over the decades, the Celtics have continued to compete at a high level, amassing a total of 17 NBA championships—tied for the most with the Los Angeles Lakers—and producing iconic players such as Larry Bird, Paul Pierce, and current stars Jayson Tatum and Jaylen Brown. ## Business and Organizational Structure The Celtics operate as a major sports enterprise, with a headquarters in Boston and a staff of 201–500 employees[3]. The franchise is a significant economic engine for the city, generating revenue through ticket sales, merchandise, broadcasting rights, and sponsorships. In 2025, the team transitioned to new ownership under Bill Chisholm, marking a new chapter in its long history[2]. ## Current Status and Notable Aspects In the 2024–25 season, the Celtics posted an impressive 61–21 regular-season record, finishing first in the Atlantic Division and second in the Eastern Conference[1][6]. Despite their regular-season success, the team was eliminated in the Eastern Conference Semifinals. Jayson Tatum led the team in points, rebounds, and assists, underscoring his role as the franchise cornerstone[1]. Looking ahead to the 2025